To ensure that your flyer is eye-catching and interesting, reduce your concepts and ideas down to short, basic sentences. If they don’t read anything else, what would you want them to remember? ContentĬontent is very important when it comes to a flyer make sure that you don’t use long sentences or large blocks of text. Think about what you most want your customers to discover from your flyer. The headline is your flyer’s first line of attack. There are several key elements that a business or marketing flyer needs, regardless of the content or type of business they will promote. You can share them online or in person, posted in windows, passed out, sent via email, etc.
Marketing flyers are handy for just about any business in any niche or industry. Some businesses will release a variety of flyers for just one ad campaign to add variety or to appeal to different demographics in their target market. Use marketing flyers to bring in new customers to a business or to announce a new sale or promotion. The extra cost and detail that goes into brochure printing make this medium ideal for people who are already showing interest. A brochure, on the other hand, is more specialized and designed to provide more information to the reader. Use flyers to catch the eye of potential customers and lead them to events or displays.įlyers are great for bringing in new customers as they are very cheap, easy to make, and only printed on one side.
You can distribute flyers quite freely, whereas brochures tend to be more exclusive.Ĭonsider making a brochure if you’d like to have media on hand to give to already interested clients. Distribute brochures as a trifold sheet of paper complete with visuals, graphics, and copy printed on both sides.Ī flyer, on the other hand, is usually composed of one flat sheet. What is the difference between a flyer and a brochure?Ī brochure tends to outline different features, services, and products that a business sells. Depending on where you decide to print your flyers, using them in your marketing plan could be greatly cost-effective. A typical flyer is printed en masse on 8.5” x 11” paper. What is a flyer?Ī business flyer is simply a poster or single sheet that is posted to bring attention to business promotion, product, service, or event. Let’s take a look at what exactly a business flyer is and some key elements to consider when creating one. Big Smoke’s strong internal culture and commitment to training and developing their team enables staff to forge a successful and rewarding career in the dynamic and fun world of beer and pubs.Are you thinking about how you could promote your business’s ad campaigns? Are you wondering how you could boost the promotion of your business’s ad campaigns? A flyer campaign could be just what you need!įlyers may seem like an old-school way to market, but they still have great value when it comes to advertising. Big Smoke Brew also operates 14 pubs and a site in Heathrow Terminal 2 and have very ambitious growth plans over the coming years. Big Smoke has been operating since 2014 and has recently undergone a period of rapid growth, culminating in a brewery upgrade, increasing annual brewing capacity to over 4 million pints. Proofreading and checking artwork prior to productionĬompetent in Adobe Illustrator, Indesign and photoshop for print and digitalĪble and willing to get involved in all aspects of designĪmbitious - Keen to learn and develop a careerĬreative mindset - interested to learn about how the creative thinking should apply to the processĪwareness of current design culture, love for brand, design, digital and communication in generalīig Smoke Brew Co is an independent craft brewery and pub company based in Esher, Surrey, brewing modern, accessible and award-winning beers with a commitment to flavour, quality and consistency. Working closely with the pub teams to create printed marketing materials, posters, flyers and menus Based at the company’s head office in Esher, the successful candidate will be responsible for producing high-quality, exciting, and engaging design output, generating new ideas and concepts, and meeting a variety of briefing requirements to support the brewery and its pub estate.Ĭreating designs and artwork from initial conception to final print ready files Job overview - An exciting opportunity has arisen for a Junior Graphic Designer to join the Marketing Team at Big Smoke Brew Co.
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